Georgina Tyson AS Media: Institution

Glossary

Production – The concept of the film is developed from idea, to script, to filming, to editing

Marketing – Publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release

Distribution – Supplying the product/film to cinemas in hardware/software

Exhibition – The showing of the film to audiences

Denotation - An example of the first level of analysis (dictionary level)

Connotation - A commonly understood subjective cultural and/or emotional association that some word or phrase carries (things we associate with a word)

Georgina Tyson AS Media

Tuesday, 6 September 2011

Institution

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